Kot Hordyński is a marketer based in the SF Bay Area.
Creative strategist, connector, brand builder, contrarian, optimist.
WHAT I DO
Hi, I’m Kot. I’m a business strategy leader, design thinker, and storyteller who blends the creative and the technical. I combine years of experience in marketing with an MBA in Design Strategy to help teams and brands get. things. done.
I can help you launch your products, ensure you’re hearing your customers, and close gaps between brand, marketing, design, and operations.
TLDR, I am here to hep you create inspiring products, amazing services, meaningful brands, or all of the above, on time and on budget.
I’m currently leading marketplace marketing for the Silicon Valley at Deloitte.
13+
years’ experience
MBA
in Design Strategy
11
years leading teams
SKILLS
Brand Strategy
Creative Direction
Communication Strategy
Design Thinking
Growth Strategy
Market Research
Program Development
Social Impact
SELECTED WORK
I’ve managed teams, led operations, prepared financial statements, art directed, set branding strategy, managed creative consultants, deployed communications work, presented to Boards, and everything in between. Here are some highlights:
Comprehensive
Rebrand
Led a successful rebrand of a respected 20+ year-old brand; from research, ideation and storyboards, to stakeholder buy-in, communications strategy, and implementation.
Operations Strategy Revamp
Worked with a fast-growing interior design studio to develop and launch a new operations strategy; led the leadership team to standardize service offerings, create a dynamic bid calculator, and implement a comprehensive growth plan.
Business Model Innovation
Developed an updated value proposition for a Richmond, VA mobile pantry; identified opportunities for business model innovation, then created business strategies to get there, with the goal of serving more customers, in more places, more efficiently.
Impact
Evaluation
Designed and implemented a company-wide impact measurement and reporting strategy; collected 100s of data points and led a team of designers to create data visualizations, quarterly internal reports, and annual Impact Report, in print and online.